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Why the SDR Role Is Changing for MSPs in the AI-Driven IT Channel

Why the SDR Role Is Changing for MSPs in the AI-Driven IT Channel

<span class="byline-label">Written by</span> Katie Franklin | May 20, 2026 | IT Sales

Sales Development Representatives (SDRs) have long played a foundational role in pipeline generation for tech companies. Within the IT channel, particularly among Managed Services Providers (MSPs), Value Added Resellers (VARs), and Solution Providers, the SDR role has...

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